This is a web page.

No fancy design.

Just words.

And you’re reading them.

But do you know why you’re still reading?

Because I just woke up your midbrain area. The ‘happy hormone’ dopamine was just released.

That switched your brain into ‘exploring’ mode. So you become more interested in this page.

The sentence style. The lack of design. Quickly showing how the ‘Brain-Interest’ concept works. This page was purposely engineered to get your attention.

This framework can purposely drive more attention and interest, to any product/service. Although products differ, human ‘buyer thinking’ remains the same.

More buyer attention to your product = more sales and revenue.

This is unfortunate

Most web/design agencies overlook the importance of the ‘Brain-Interest’ concept. ‘Buyer thinking’ and human reactions, doesn’t win design awards.

This can unknowingly hurt your online sales and revenue.

Mostly, this subtle cause of your lowered company performance goes undetected. Reduced sales become normal. Over time, this has a worsening impact. That’s when it becomes known as a ‘revenue-threat’.

Growth through 'taking away'

The ‘Brain-Interest’ concept combats this degenerative revenue effect. In fact, it's one of a handful of tested and proven principles we use to hunt, identify and respond to undetected revenue threats.

This elimination process is known as 'Subtractive Growth'. It results in a clear and measured growth in sales and revenue.

If you’d like to view your existing undetected revenue-threats, get in touch: